Client: An e-commerce company
Goal: Increase Return On Advertising Spend (ROAS)
Problem: ROAS was too low.
Solution: As ROAS is related to revenue and ROI, we decided to optimize the client’s Facebook Ads campaign.
A reluctant chemist-turn-copywriter who transmutes big ideas into compelling copy. Since 2011, he had crafted copy for several SMEs and business owners, ranged from health and beauty industry, professional services and startups.