Overview
Client: An e-commerce company
Goal: Increase Return On Advertising Spend (ROAS)
Problem: ROAS was too low.
Solution: As ROAS is related to revenue and ROI, we decided to optimize the client’s Facebook Ads campaign.
Client: An e-commerce company
Goal: Increase Return On Advertising Spend (ROAS)
Problem: ROAS was too low.
Solution: As ROAS is related to revenue and ROI, we decided to optimize the client’s Facebook Ads campaign.
261% Increase in ROAS
193% Increase in website traffic
43% Increase in repeat order
56% Increase in average order value
We had instant success achieving a significant lift in sales and profit for the client as the ROAS increased from 5.89 to 15.38.