How do you run a successful SEO campaign in Malaysia? Is it really that important to be ranked on the first page of Google?
Every single day, prospects are looking for solutions to their problems on Google. Hence, it is crucial to ensure your business is ranked as high as possible to gain more visitors.
Having more website visitors means more potential customers. In other words, your business has a better chance to thrive.
This is the story of one of our clients. Over a year ago, an established insurance company was looking to enhance its brand presence by increasing its website organic traffic.
This article will take you on a remarkable journey and reveal some of the game-changing strategies we have taken to help this insurance company in SEO.
Without further ado, let’s delve deep into it!
If you’re a Malaysian, there’s a 100% chance you know this insurance company.
From car, medical, and life insurance to takaful, our client is notably Malaysia’s best insurance provider at the moment.
If you were to look up “insurance” or anything equivalent on Google, you would find them on the very first page, looking solid in all its eminence at the top.
This is one of the main factors its website traffic increased significantly throughout 2020.
However, this success didn’t happen overnight. As cliché as it sounds, Rome definitely wasn’t built in a day.
SEO is a continuous process. To rank your business on the first page is one thing, but maintaining your page ranking is another.
In this case, we managed to achieve the impossible and our client’s website traffic has doubled in less than one year.
The year 2020 was also the year where the COVID-19 pandemic has significantly changed our lives.
From a business perspective, this could have been a massive setback, and we scratched our heads trying to figure out different options if things did go south.
Fortunately, the insurance industry is not substantially impacted by the global pandemic. We managed to achieve exceptional SEO results.
Following our tremendous success in assisting them, this prestigious insurance company has decided to continue their SEO service with us for the next 12 months.
For a start, insurance is a tough niche to rank on Google, considering that there are many other well-known and big insurance companies in Malaysia.
Our client is an established company with a myriad of clients all over the country.
To not be ranked on the first page of Google is simply unacceptable. It would be a shame to be lost somewhere on the 30th page of search results.
So to avoid this from happening, they hired us (Bomstart Media) with one ambitious goal in mind:
To be the best among the best.
We knew we had to step up with bold and drastic SEO strategies to achieve an endgame.
Therefore, we aimed to increase their website traffic by driving new customers and, ultimately, increasing revenue.
As mentioned earlier, insurance is a highly competitive industry, and we knew it was not going to be a walk in the park to help our client increase their website traffic.
Favouring the odds, we began with two key questions:
1. How do we compete with other big agencies with a more prominent reputation?
To address this first question, we conducted a competitor analysis.
To make sure this SEO campaign in Malaysia works and for you to have a successful business, you ought to analyse your competitors.
So, how do you conduct competitor’s analysis effectively?
We did it in three simple steps:
First, we identified their biggest competitors with the same target audience and products.
Next, we inspected the remarkable features of their website as well as their competitors’ keywords with the highest ranking.
The third and the last step, we analysed the competitors’ weaknesses for client’s improvement.
Getting all of this information was undoubtedly the catalyst in our journey to improve our client’s website traffic.
2. Which keywords should we focus on for SEO?
The ultimate goal is to get your website on top of the list on the first page.
The keywords that we focused on for our client throughout 2020 are insurance-related. This is vital to have an effective SEO campaign in Malaysia.
But we did not merely find related keywords. We ranked the best SEO keywords that have higher potentials to increase website traffic.
Besides having a reliable website, what else can you do to have a successful SEO campaign?
Well, I got two words for you: Blog Posts!
Having articles on the website gives you more opportunities to rank the ideal keywords related to your business.
This is why the first step is always the most crucial in SEO.
When it comes to running a triumphant search marketing campaign, keywords and SEO have a direct and crucial connection.
Your SEO work is only halfway done without link building activities.
Our SEO team did a brilliant job (as always) in identifying keywords and managed to rank them successfully.
This leads more prospects looking for medical, car, life and other insurance coverage on Google to our client’s website.
After less than a year, Bomstart Media proudly presents our client’s data before and after SEO.
Before incorporating SEO, our client’s organic traffic was less than 100K.
Compared to the competitors with more than 100K, this number was not very encouraging.
So we set out our targets and managed to achieve them in less than 12 months.
After a year of hiring Bomstart Media, this insurance company has not only managed to match their competitors but also surpassed their organic traffic numbers.
This results from the inclusion of high-quality backlinks and many insurance-related keywords ranked on the first page of Google search result.
We have reached over 200K organic website traffic. An unprecedented achievement. Simply remarkable!
It’s safe to say that our client is now the number ONE leading insurance company in Malaysia.
What Can You Do?
Running a successful SEO campaign in Malaysia is undoubtedly a mammoth task, and it takes much time to achieve your target.
However, with the right approach and strategy, your business can rank on the first page too.
Let’s double or even triple your website traffic and increase your chances of getting more new customers.
Bomstart Media’s SEO-focused content takes your content marketing to a whole new level.
Learn how we can help you create content that ranks better and turn more leads into prospects and prospects into buyers and buyers into repeat buyers.