What would be great if someone guides you by the hand to increase sales on ecommerce website?
Do you know how big ecommerce giants like Amazon, Wallmart and Lazada are successful? How they generate billions of dollars from ecommerce website? How they can sell products on websites with just photos and product information?
You may be thinking they got massive advertising budgets, millions of customers or just plain popular.
The secret lies in the way they position their products to sell on the website and applying essential elements on the product page to convert visitors to become buyers.
Trust me; it is not too hard to implement if you are new to ecommerce or just got the business off the ground. Follow this guide religiously, and you’ll see an improvement in sales and conversions of your ecommerce website.
Product page essential
Your product page should have basic features that shoppers want to see before making a purchase decision.
If you are using an e-commerce theme, the features of a product page have been created for you. You can customize and add more to make it sellable.
Let’s get started.
1. Add specific product title
A well-written product title can make a massive difference to your sales. You have to stand out from competitors, so writing the product title is one of the skills you have to master.
The main reason for this is that visitors draw interest in persuasive, engaging product title compared to boring, dull title.
Bear in mind that your visitors may come from the search engine, so the title must include the keyword of your choice.
Here’s how this website gets it right.
The title is specific and related to its feature (straight up). Instead of saying ‘Cultivated Dress,’ they add a unique feature on the title to help visitors engage with the product.
Take some time to study the feature of your product. Write a title with [unique feature] + [keyword of your product] not fewer than six words.
2. Quality product images
A product title alone can’t help sell your product if you don’t pair it together with high resolution, dynamic product images.
As customers can’t feel and touch the product, quality product photography can provide the first impression of the product and help manage a customer’s expectations.
You can also explore variant product shots from different angles to showcase higher detail shots of your products.
This website showcases the product details by using a digital loupe.
Shoot the product from various angles. Having high-quality photos can help build customers’ trust and boost e-commerce sales.
3. Stellar product description copy
The purpose of the product description is not only to provide information about a product. It is primarily to convince the customers that your product is ultimately right for them.
The selling part of e-commerce is here.
Failure to write persuasive and engaging copy could hurt your sales. Ouch.
So, how to write a great product description? Write about the benefits of your products. Explain what your product can do to your customers. Show how your products can make your customer’s life better.
Amazon has been championing the excellent product description copy for years. You can learn from this one:
Keep copywriting concise and highlight the main benefits. Use bullets to help visitors read and digest them quickly.
The length of the description depends on the technical aspects, price, and features. The more extended version should give much information that the user will not have a single question left.
4. Customer reviews
According to research, 61% of customers read online reviews before making a purchase decision.
Furthermore, adding customer reviews on the product page can eliminate any doubts potential customers may have about your product.
Adding product reviews field to your product pages is easy. Every e-commerce storefront has a built-in review section where you can collect and display customer product reviews.
However, what if you don’t have any review yet?
The easiest you can do is ask your customers!
You can add incentives like offering vouchers or discount code for the best review.
For example, this website offers an incentive to get the customers to take the time to write a review.
Ask for customer reviews during post-purchase or offer incentives and gifts to entice your customers to write a product review.
5. Clear, prominent call to action
Now, your customer is ready to make a purchase. However, you have to guide her smoothly on the products page.
That’s why the Add to Cart button is the most important buttons in your store. You have to make it big, prominent and visible.
Use a contrasting color for the button so that it’s differentiated from other buttons and links on the page.
This product’s add to cart button stands clearly out from the rest:
Use a contrasting color for the button so that it’s differentiated from other buttons and the background color. It helps guide the users to move to the other page, which is the checkout page.
6. Add shopping cart content
The checkout page is the most critical part of your ecommerce website. You want to prolong the buying experience until the payment process is done.
Savvy e-commerce customers are accustomed to ‘add to cart’ button to proceed with the payment.
Not yet. There is still more work to do.
Even when customers add a product to the shopping cart. Even the customers feel they know what to do next, it doesn’t mean they’re going to buy it.
You have to keep selling it to your customers.
The best solution is by displaying the content of their cart at all times while they browse.