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The second most downloaded application in the world in 2019, TikTok. A social media that targeted young mobile phone users.
It was launched by a start-up company ByteDance in September 2016. The application is specifically for China known as Douyin and the content excludes outside China.
Despite most of its functions for goofing, dancing or spoken-word clips, it has been used to send political messages, cooks, medical information and more.
What Is TikTok?
TikTok is a popular social media application because it allows users to create, watch, and share 15-60 second (of course, even longer than that) videos shot on mobile devices that unleash people’s creativity.
With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.
Users can add effects like filters, background music, and stickers to their videos, stitch and duet to make it more fun!
For new updates, TikTok added a TikTok shop in order to help businesses grow their social presence and drive tangible results by using their creativity and authenticity.
Why TikTok Is Better Than Other Social Media Platforms?
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Maximize Creativity
This will open your exposure to wider audience along with TikTok’s unique algorithm making it likely your business’ posts will end up on your ideal clients For You Page (FYP).
When you create a video as a brand that sparks conversation, educates, or triggers emotion for users
In TikTok, there is not limited creativity for people to use. We are free to make any content.
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Exposure
The more exposure you have, the better chance you’re going to have in retaining customers, getting new ones, and building overall brand awareness.
It is one of the best ways to do this in 2022 because a video-focused approach to your brand’s social media content will help you tell your story in the most relatable way possible.
People easily connect with the storyline that is relatable with them, and that is the strength point to be achieved by creators.
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Information Density
Information density is a combination of elements from music, text overlays, and movement on screen.
You will deliver short videos in creative ways in order to make people understand what you are doing.
Younger people find TikTok compelling and tend to love intensity such as loud music and bright lights.
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Common Sounds, Unique Moves
Important keys in TikTok are sound and moves. Usually these two keys personalize the users’ moves and songs into remixes.
If you click on the “sound” at the bottom of a video, you can see all Tiktok accounts that use the same sound file.
Want To Start A Business On TikTok?
Despite its main “genre” as an entertainment application, TikTok also offers a great opportunity to business owners, dropshipper, and others.
Thus, it is known as TikTok Shop. Anyone who is in the list below can use TikTok shop:
- Sellers
- Creators
- Partners
- Affiliates
Steps To Register Account:
- Set up your account at the TikTok shop. You may choose the Creator or Business account type.
- Continue to add new products to your TikTok Shop in the Seller Centre.
- You are able to manage your shop, inventory, orders, promotions, creator partnerships, and customer service, all in the Seller Centre.
4 Tricks For Your TikTok Shop
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Optimize Your Product Catalogue For TikTok
Images for products in TikTok shop must be in good quality and have style. Appeal the customer in order to grab their attention and buy.
Unstructured and incomplete information of products is unbeneficial.
Customers do not have the urge to buy the product at all.
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Use Trending Hashtag, Sounds, Trend
While you are in TikTok, you must blend in with hashtags, popular sounds, trends or transitions. Your video of produc or services will slowly in other people FYP (for you page)!
It is because, TikTok algorithm designed to promote videos that implement the latest trending sounds, effects and hashtags.
Because of that, we continuously see repetitive sounds and trends. Use it while it is on blast!
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Identify Your Trends Within Your Niche
In marketing, a niche is a segment of a large market that can be defined as its own unique needs, preferences or identity that make it different from the marketing at large.
Surely it’s related to users in the target demographic.
For example, in TikTok shop you are selling computers and laptops, you may have to create content on selecting a good laptop and do’s and don’t’s while using it.
With that, people who seek details will follow, comment, like and share. It also trains the algorithm to show more of similar content.
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Engage With User
Engagement between content creators and other creators is a simple way to increase more engagement.
Not to forget, the user is important to keep on visible because TikTok has a high organic engagement rate.
Like, comments, shares and views are key to the success of the content. The more users like, share, comment and interact, the more likely your TikTok shop will be found organically.
The other options like Q&A feature, stitch and duet, or reply to comment with video content to make users in our business part.
In conclusion, TikTok surely is a game changer for people and hopefully will be useful for those who are interested to be sellers, affiliates, partners or creators.
Bomstart Media will help you to user generated content that increases sales by 20%!
Calling all business owners to sign up with Bomstart Media to expand your business in content creations. Now that we know it, why don’t we go for it?