Knowing the important digital marketing trends in the year 2021 is crucial for many good reasons. By the way, I hope it’s not too late to wish all of you a very Happy New Year!
From business’ perspectives, the year 2020 certainly has taught us one thing: Always have back-up plans.
Many quickly realised the importance of getting their business online and the online market is now getting more competitive than ever.
In the words of Bill Gates:
“If your business is not on the internet then your business will be out of business.”
With this in mind, let’s look at the digital marketing trends you can expect in the new year 2021.
Digital Marketing Is The New Normal
If your business is already on the internet, you can breathe a great sigh of relief.
A few years back, not many were fully aware of the potential of digital marketing.
It is safe to say that those who have already put their business online are in good hands because they are more experienced.
By going online, your business can gain visibility and grow rapidly.
The current pandemic situation has certainly forced businesses to operate differently than they used to.
Digital marketing is no longer an option, it is a must! You have to move online to save your business.
There are a two main important things you should know about digital marketing:
- Small businesses can compete with big businesses
Digital marketing simply levels the playing field.
Selling coffee? Your business stands a chance to outrank your “competitors” such as Starbucks and Coffee Bean on the digital platform.
- More targeted
Let’s say you pay a fortune to put an ad in the newspaper.
Soon you find out that there are not many conversions or even barely any phone calls.
This is because you don’t know what the readers’ interest is.
With digital marketing, you don’t have to worry about this.
Your ads will be shown to prospects who have a big chance to turn into potential customers
7 Important Digital Marketing Trends You Must Know
To keep your online business relevant in the next few years, you have to be aware of the latest trends.
1. The importance of top-quality content
One of the many digital marketing trends you need to know is the importance of producing top-quality content.
This is the year where you have to step up your game. Top-quality content has been the cornerstone of any digital marketing strategy for a few years now.
Having top-quality content is crucial in the year 2021 as you will see others including your competitors will improve their content.
Pay more attention to copywriting, blog writing, visuals and videos.
All the top companies continue to strengthen their branding game, so you should do just that.
Also, remember to always produce content with crystal clear messages.
In business, people should remember your brand easily. As you know, people are seeing thousands of ads everywhere they go on the internet.
It is not a secret that the online business platform is getting more and more competitive each day.
You have to learn the best way to promote your business. There’s no room to be quiet and humble at times like these.
Make good use of social media platforms by having proper strategies.
At the end of the day, you want good results for your business and this is a very important step in the year 2021 onwards.
3. The rise of influencer marketing
You can expect influencer marketing to keep on getting bigger in the year 2021.
This method is a popular and in-demand way to attract potential buyers.
Influencers come from different social media platforms such as Twitter, Facebook, Instagram, TikTok and many more.
You can identify and shortlist suitable influencers you feel fit to promote your brands.
Here are some of the things you should bear in mind before hiring an influencer or influencers:
- Video content remains the most effective way.
- Focus on diversity and inclusion
- Established partnerships
- Prioritise value-driven content and deeper connections with the audience.
4. Consumption change
Unfortunately, industries like restaurants, tourism and many more are deeply affected by the current situation.
Due to restrictions of travelling, people are more likely to buy the things that will get them through this period at home.
Hence, services like delivery, food delivery and many more are now in demand.
For example, everybody knows Air Asia as one of the biggest names in the airline industry.
Now, with the pandemic going on, they are also providing food delivery service.
The lesson here is you need to adapt to the current situation and sell products or services that might spark an interest for prospects at their respective homes.
5. Chatbots Will Get Better
Chatbots will continue to improve and make a better impact in 2021.
It is understood that chatbots are now capable of having proper conversations with customers.
As a result, this means chatbots have earned wide acceptance among customers.
Many online businesses have been relying on chatbots for customer service purposes, mainly.
From customers’ perspectives, chatbots are very helpful in providing information about a product quickly rather than waiting for a few days to get an answer.
Having chatbots could be the factor your prospects turn into customers.
People need information quickly or else they might lose interest.
You need to master this conversation aspect because it will make you better than your counterparts.
- Available 24/7
- Reliable on handling customers
- Automation of repetitive work
6. More and more online advertising
With more people spending most of their time at home, gadgets will inevitably be their main source of entertainment.
So, putting your ads offline like putting it in the newspaper or magazine might not be a good idea right now.
Facebook and Google ads are expected to continue dominating online ads.
As many more businesses digitalised, we will potentially see more ads than ever.
Some of the types of ads we might be seeing throughout the year:
- Video advertising
- Customised advertising
- Display advertising
- Mobile advertising
Thinking about promoting your brand? Promote it online now.
7. E-commerce will keep on growing
Lastly, e-commerce platforms will unsurprisingly continue their rapid rise.
If your business is not on e-commerce platforms, you might want to put it there as soon as possible.
In Malaysia, we have plenty amount of e-commerce platforms:
This might be the year where you might find some success in your online business journey.
However, nothing comes easy in life, you have to come up with proper plans and execute them perfectly.
By knowing these digital marketing trends, we hope it will guide to the areas you must focus on this year.
Let us help you out! Contact us today.