It is no secret that running a digital marketing campaign is essential to promote your business and products.
As a business person, you must be aware that there could be thousands of people selling the same products as you.
So, what can you do to lead the pack? What is the best way to launch a profitable digital marketing campaign?
If things are not going the way that you want at the moment, it’s time to go back to the drawing board and highlight the problems.
Don’t worry, you are in the right place as we have the answers you might be looking for. Let’s dive right in!
What Does Your Website Need?
The first thing that is important for a business to operate is a website.
With a website, you can convince potential customers to do business with you.
So, what are the necessary elements that all websites should have in order to generate leads?
Let’s put yourself in your potential customers’ shoes. What would you want to see before you can say “Let me get my credit card. I want to buy this product”?
Firstly, you need to know that it is important to be aware of the significance of a fast server.
Believe it or not, you could lose potential customers before they even get to see your website.
Not everyone has that amount of patience waiting for your website to load.
If it takes them more than 5 seconds to get to the website, you can just assume they say ‘Goodbye, see you never’.
Once you have a reliable server, it is time to focus on the website. You have to make sure it is user-friendly. How?
In a website, design and copywriting are the two main ingredients to create a high-quality platform.
1. Web Design
You need to make sure the design of your website looks good. This is where you need to get experts in designing websites.
They will be able to execute your vision and turn them into reality. Besides that, you can get input from a web developer’s point of view.
Good design means you’re making a good first impression towards the visitors and ultimately they will give your website a chance.
Once visitors decide to stay a little longer, the next step is copywriting.
Copywriting plays its role to convince visitors to stay and browse around the website.
If you think copywriting is a piece of cake, you might want to think again. It is harder than it looks.
Top companies such as Apple, Nike and many more take this very seriously. Just look at their websites and check out all the words that they use.
Every word matters. By now you should know the importance of the choice of words.
The main goal is to convince your prospect to turn into consumers through written words.
This is an important skill that every business should really master. Effective writing equals effective communication.
Here is something that you should know, every single visitor who visits your website always has the chance to turn into your customers.
They just need to be convinced, you have to tell them why they need to get this product.
Website design and copywriting both work hand in hand. One can’t work without the other.
What Do You Need To Launch A Successful Campaign?
To run a digital marketing campaign, you need a clear and realistic objective.
What can the business achieve within a certain period? What could trigger potential customers to take their money out of their pockets?
These are some of the questions you should be asking yourself and discuss with your team.
There are two types of campaigns you should know.
One of them is known as the ‘awareness campaign’. From the name itself, you might get a rough idea of what it is about.
The main goal is to grow the number of people to know your products. Hence, the term ‘awareness’ is used.
This campaign is much bigger than just purely to raise awareness. It is the first big step in building your business empire.
Below are the three important elements for an awareness campaign:
1. Educate the public
This is the opportunity to raise certain issues and how your products can help them to overcome them.
Digital marketing campaign is the perfect way to accomplish this.
2. Talk less about your company
Newsflash: No one really cares if you won some awards they don’t even know about.
They are more interested in the stuff that you put on the table. So, talk more about the products instead.
3. Measure metrics
Technologies are so advanced these days that you can even count awareness.
On a platform like Facebook, you can see the number of impressions and engagements.
If the number is high, consider your awareness campaign a big success.
Another campaign is known as the ‘conversions campaign’. This focuses more on increasing the conversion rates.
One of the common methods to make this work is through interest-based targeting.
Ever notice when you put on a sports channel, most of the commercials are mostly for men?
This is probably because the majority of sports channel audience are the males. So, it makes perfect sense you see commercials like cars, shavers, hair products etc.
With a platform such as Facebook, it is possible to track people with specific interests who have the chance to convert into your customers.
You can read more about running a campaign here.
How Important Is SEO?
This is the last piece of the puzzle to launch a successful campaign.
SEO stands for Search Engine Optimization. This is a process which every single digital marketer should be aware of.
The whole idea is to rank your business as high as possible based on keywords with high volumes.
Your ultimate goal should be ranking your business on the first page of Google.
When you Google something, would you go all the way to page 10 just to find out about a piece of information?
The answer is probably no. That is why it is absolutely vital to get the highest ranking.
How to boost your ranking?
- Content writing
- Competitor Analysis
- Link Building
By doing this, your website will be visible and eventually more people will eventually know your business.
Click here to learn more about the connection between SEO and Website.
It is more important than ever to work on the digital marketing aspect.
Three major things you should focus on the website, campaigns and SEO.
Let us help you out! Contact us today.