TikTok has conquered the digital world as it reaches a larger number of active users, compared to Facebook and Instagram.
With a total of million downloads in 2021, TikTok promotes multi-purpose services such as education, business, and entertainment videos.
Thus, it is not an alienation for the business owners and micro-influencers to benefit from social media.
If you’re a business owner and looking for an alternative to boost your business revenue, this is your time to download TikTok on your smartphone.
People are getting more dependent on the Internet these days, hence, seize the moment and expand your business on a social media platform like Tiktok ads.
Why TikTok ads you asked?
TikTok owns a large audience and thanks to its unique algorithm, it creates wonders that can strive one’s business even in this challenging Covid-19 era.
What Are Micro-Influencers?
Micro-influencers own a range of 1000 to 100 000 followers on their social media account.
It is a disadvantage that their names are relatively difficult to find on Google due to the small number of followers.
Even so, micro-influencers are recognized for their expertise in a certain niche, for instead, business in the digital world.
They are more likely to seize the opportunity in social media platforms like TikTok to promote the product and other beneficial services as well.
5 Reasons Micro-Influencers Are Way More Influential
1. Micro-influencers are trustworthy
Despite their small number of followers, micro-influencers view it as a boon. Both micro-influencers and their followers can build an engagement more often.
With this, micro-influencers can reach the right audience who are interested in the product or services offered.
The interaction between the micro-influencers and their followers is intact and perpetual as both parties satisfy each other’s needs.
2. TikTok is an interactive app
Regardless of its status as an entertainment application, people can benefit from TikTok.
Like other social media platforms, TikTok also serves business features to its active users. TikTok ads can be an effective business platform for micro-influencers.
TikTok has its algorithm, which indirectly “responds” to the active users’ activity on the app.
Actions like tapping the heart icon twice and leaving a comment may increase the possibility for the active users to encounter the same business account.
3. TikTok as a business platform
In 2020, TikTok had launched a new feature which is TikTok for Business.
It is a platform where micro-influencers can update digital content regarding the product or business services.
TikTok for Business is an efficient business platform for micro-influencers to produce creative content.
With this, they can unleash their creativity on TikTok which can boost the engagement with their existing and new followers.
4. Own the right audience
Giving the advantage of owning a small number of followers, micro-influencers have secured the right group of audience.
Securing the right audience is essential to micro-influencers. Engagement between both parties and support from the audience is the key to success in business.
Both engagement and support deploy that likes and popularity, more or less, are just complementary in the business world.
5. Save money
Unlike famous influencers, micro-influencers have to scrutinize any products offered beforehand.
They are selective in choosing products that are valuable to them and fulfill the needs of their audience only.
Low popularity and being selective in choosing products are the main reasons their payment is reasonable.
How Can Micro-Influencers Increase Your Revenue?
Handling business projects is undoubtedly a tedious task.
Either the business is new or already existed in the past years, nevertheless, the business owner requires help from the influencers to boost their marketing target sales.
The two types of influencers; macro-influencers and micro-influencers apply different marketing approaches to their audiences.
Celebrities and models are known as macro-influencers as they have a larger number of audiences on their social media.
Thus, it is understandable for them to accept a line of famous products only from the world-wide companies.
Micro-influencers, however, have secured a specific target audience.
Although the audience is relatively a small circle of audience, it is an advantage for them.
They can keep the engagement alive and focus on the demands of the audience. It proves that micro-influencers have a better understanding about the audiences and the products that they chose.
Here are the ways how micro-influencers can increase your revenue:
1. Applying hashtags on social media
Social media postings are important to create brand products awareness. Uploading several pictures in a post cannot necessarily increase the revenue of a business.
Thus, grab this golden opportunity and start to approach any micro-influencer!
Micro-influencers are knowledgeable in certain niches, hence, the quality of your product is what matters the most!
Micro-influencers are unexpectedly powerful on social media platforms.
Take an example, they are working hard on their social media like TikTok by not only posting a short video.
They apply ONLY suitable hashtags on their posting so that the engagement between them and viewers is intact and lively.
2. Maximize User-Generated Content (UGC)
TikTok is a great example of User-Generated Content (UGC) social media platform after Instagram.
Knowing how it works, micro-influencers let their mind speak rather than solely promoting the products on their social media.
Their opinions on a product will soon be valued by other social media users which can create product awareness.
Also, it strengthens the authenticity regarding the product due to the other customers’ experiences.
The engagement from both sides; micro-influencers and social media users are beneficial to the business.
People are not only recognizing the existence of the brand or products, but they also acknowledge others’ opinions and the product’s best quality.
3. Benefit from the sponsored posts
Remember the main difference between macro-influencers and micro-influencers?
Although they are in different social ranks, the combination of the engagement between them is relatively astounding!
The engagement from both parties create a well-reserved engagement and drive up the authenticity of a product.
One’s review might support the other’s as they give an honest opinion regarding your product.
The synergy of the engagement from the two different social ranks are complementing each other and soon its publicity regarding the product may reach its peak.
4. Promotion with a shared story
Relying on promotion is not good enough to boost your marketing revenue. Yes, people acknowledge the promotion but they are not interested in it.
Well, not until they witness the true story of the promotion.
You read it right. People are more intrigued into the stories of the product than the product on its own.
Micro-influencers tend to practice this technique in their social media.
They make short videos while telling a story of their “journey” using the product.
Trial kits, honest reviews and the end-result of using the product- these are all the stories that micro-influencers will share on their social media like TikTok Ads.
As TikTok mainly encourages its users to produce videos; long or short, people prefer to watch the videos on TikTok.
You know what they say, keep it short and sweet!
What are you waiting for?
As the top dominant mobile app in today’s digital world, people have stopped being skeptical towards TikTok.
Unlike in past years, people regarded TikTok as a negative influence due to the inappropriate videos on the app.
Nevertheless, the table has turned, and download the app on your smartphone!
Like other social media platforms, you can spread your business to another level with the right marketing strategy.
There are a few digital marketing agencies that can help you to boost your business revenue.
They practice the right marketing strategy on TikTok ads platforms.
Bomstart Media is ready to set you and your business off the skies! With our assistance, you can achieve appealing results at the end of the day.