Are you looking for a career in copywriting? Get a full scoop of the copywriter job description here before sending your resume.
This is the ever-present copywriter job description you probably have seen; write copy.
However, there is more to that. A copywriter is the one that creates engaging content in various channels.
He is the creator of fresh written, out-of-the-world (not literally) content for advertising, marketing, and descriptive texts.
There is a wide range of mediums that a copywriter works. It includes print, television, digital, and social media. Copywriting refers to verbal contents that usually accompany visual elements.
Copywriters create creative texts like ad jingles and taglines.
Other than creative assignment, a copywriter also can create more research-based copy, like this copywriter job description.
The best copywriter produces content that not only attractive but also can educate and persuade readers at the same time.
Copywriters can be employed as part of the company and organizations, or hired on a freelance basis.
The nature of content differs according to its advertising concepts, whether to convey a certain brand message or to sell products.
Responsibilities of a copywriter
A copywriter is responsible to produce error-free content to attract readers’ attention. This creative process involves generating words, slogans, and taglines that are in line with advertising elements.
- Creating marketing materials, products description, and direct email.
- Write a copy that is clear, attractive and persuasive.
- Collaborate with marketing, PR, and editor to produce a variety of content marketing materials.
- Conduct in-depth research and interviews.
- Proofread and edit copy per required.
- Revise copy based on client’s feedback.
- Integrate SEO with copywriting to boost search engine rankings.
Qualification and requirements
A good mixture of both education and experience will help you kick-start as a copywriter.
Education wise, a bachelor’s degree in a related field is very least requirement.
Most companies are looking for candidates in a bachelor’s degree in journalism, English, marketing or communication.
As you write more, you develop more skills and gain more experience. It may come from your experience in writing for college papers, internship or other programs.
However, professional copywriting comes with a solid copywriting portfolio that portrays a high level of writing abilities and proficiency.
Criteria of a copywriter
More often than not, the utmost characteristic of a copywriter is writing ability. That is not the only skill that is vital in copywriting. A highly credible copywriter should be:
- Creative and imaginative
High creativity and imagination help to create a new, memorable content that can give impact to readers.
- Social perceptiveness
To produce fresh content, a copywriter must be aware of the latest issue that is happening. Thus, the copy will be relevant and modern, easily grasped by people affected.
You may work with many projects simultaneously. Hence, the ability to multitask is necessary.
- A keen eye for detail
A copy may involve many improvements and alterations. Clients’ feedback and changes by editors, consists of many editing and proofreading. You may also need to edit and proofread copy as required.
Copywriters have to be flexible, as their work is very deadline driven. Typically, a copywriter works during normal working hours.
However, it may extend to evenings and weekends. That’s why many copywriters opt to work on a freelance basis as they can work remotely from home, according to their own life schedule.
A copywriter must be curious about the client’s products and services, as well as the existing competitors and potential prospects. This requires further investigations and in-depth research.
- Love reading
Love to read. A lot. Copywriters not only have to write but also to read. Research means reading and countless of reading non-copywriting stuff like magazines, books, or even studying arts and culture.
Words do not assemble themselves; they certainly more than just the sum of its parts.