Today we are going to show you how we used The Bomstart Technique to make more than RM30,000 for our client.
All from the website. 100% autopilot.
The good news is you can imitate our strategies to run a successful Facebook Ad campaign, whether:
You are new to ecommerce business…
Had run ads but encounter tons of pitfalls and frustrations…
You got money to spend on FBAds but hesitate to launch ads yet.
This, my friend, a step-by-step guide to walk you through to the Facebook Ads’ utopian land.
Let’s get to it.
1. Get your website up and running (and ready to make money)
This was our numero uno priority; build a website.
Not just any website.
It’s a website that sells. An ecommerce website.
Built with technical know-how, sculpted with marketing sleight of hands.
Understand this: your website is your ultimate virtual store.
It never sleeps. Always receives visitors 24/ 7 / 365.
Even when you go on holiday. Even when you are driving your kids to school.
Sales are made on almost autopilot.
So we made sure the client’s website followed this ecommerce website checklist.
2. Stir your targeted audience’s emotion with ‘trailer’
How a movie trailer has something to do with launching a Facebook Ad campaign?
Have you seen The Avengers?
Did you know how long the movie built the anticipation before being released?
Did you know how to get people to rave about the movie… unconsciously led them to line up in the queue to watch the movie?
It took 3 to 7 months to create a mass attraction.
The Avengers production uses movie trailers to show the snippet of the movie scenes before being released.
It is an effective marketing strategy for any Hollywood movie.
The same goes for your Facebook marketing.
You can’t expect people to buy from you when they are not reeling with excitement to open their wallets (or swipe the app).
So, this is what you do;
Kicked off by an intentional (or unintentional) pre-phase ad campaign which consisted of growing and warming up an audience.
Create a teaser in the form of images or video ads. Launch it in 7 to 14 days period.
In the ad, tell your audience you will launch something enormously big.
Ask for their email address so you can notify them in the email or on Facebook posts.
3. Opening Up The Floodgate of Buyers
Once we were in launch mode, the next step was to create a series of ads that would help the customers understand the value proposition of the client’s product.
We broke down the ads into 3 different campaigns:
First campaign: Traffic Generation
|Objective: Traffic (get people to visit the website)|
Ads Budget: RM100 – RM300 per day
Age: 30 – 65 years old
Demographic: Degree/Master Holder
Second campaign: Catalogue Sales
(retargeting people who has visited the website
but not purchased yet)
Ads Budget: RM10 – RM20 per day
Ad Creative: Images Carousel
Third campaign: Collect Database
|Objective: Traffic (for email marketing effort)|
Ads Budget: RM30 – RM50 per day
Ad Creative: Post Engagement / Images
For each campaign, we broke down into 10 different adsets. We spent RM15 per day for each adset.
Adset 1: Degree holder, age 30 – 34
Adset 2: Degree holder, age 35 – 40
Adset 3: Master holder, age 30 – 34
Adset 4: Master holder, age 35 – 40
Why we created many adsets?
Because we were in the testing phase.
Our client was new to digital marketing, and we can’t figure out which audiences were perfect for this FBads campaign.
The key is to keep experimenting with different adsets.
Bring up the Albert Einstien in you to test different age groups, different interests and so on.
4. “Don’t put all your eggs in one basket.”
It is wise not to fire up all your digital marketing effort in just one channel.
It’s no coincidence that this campaign worked brilliantly thanks to FBAds.
This, however, came along with putting eggs in different baskets.
We were put all of these pieces together:
Not just FBads.
Even social media and physical store visits.
At the end of the day, the sum of all these efforts is greater than the parts alone.
And we were not just brought RM32,957 from Facebook alone.
There was much more. In fact, a sum of six-figure to be exact.
Should you require expert advice and consultation on Facebook Ads, feel free to contact us.
A reluctant chemist-turn-copywriter who transmutes big ideas into compelling copy. Since 2011, he had crafted copy for several SMEs and business owners, ranged from health and beauty industry, professional services and startups.