Copywriting Vs. Content Writing: 4 Major Differences You Must Know

Copywriting and content writing- sound the same right? But they’re definitely not.  They seem similar but in many aspects, they’re distinguishable- not like blackberries and grapes, more like blackberries and raspberries- but adequately close enough.  If you’re a writer, it’s extremely crucial for you to know the difference between the two forms of art so

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Social Media Engagement: 5 Guides for Beginner Digital Marketers

Social media engagement can be perceived as a welcoming party where the host creates a meaningful connection with its guests.  In many successful businesses today, an impactful engagement can be seen when a brand’s audience is actively involved with its content.  What is Social Media Engagement?   Superficially, social media engagement is the interaction between

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